In 2011, after several years of working with leading companies in the private security industry, Matthew True, John Jarvis, and Brett MacAllister formed True Protection in Central Texas. Since then, they have experienced rapid growth throughout Texas while maintaining an exemplary record of customer service.
Maintain long-lasting relationships with our customers, and as such we adhere to a strict code of ethical conduct to ensure integrity in our business. Thanks to this, we are able to offer affordable and high-quality security products and services to home and business owners throughout Texas in a way that no other security company can.
True Protection has successfully expanded into other areas outside of San Antonio, Texas including Austin, Houston, and Dallas/Fort Worth. The company continues to separate itself from its competitors by maintaining true integrity in its business operations with customers and partners.
“The only people who should have higher expectations of our performance on the job is ourselves!”
Matthew True was raised in Austin, TX; he attended Austin High School and then studied at Texas State University. Matthew majored in Accounting and Finance at the McCoy School of Business and excelled in all aspects. He developed a deep passion for business operations and in 2007, began working as a sales representative for some of the nation’s largest home security companies.
After years of experience in management, finance, and sales, Matthew decided to dedicate his professional career to the security and automation industry. In 2011, he teamed up with childhood friends John Jarvis and Brett MacAllister to form True Protection.
Since then, he’s dedicated his life to providing customers with top quality service at the best price. Matthew lives in San Antonio with his wife and two children. As a family man from a modest background, Matthew understands the value of hard work, sacrifice, and integrity — core values reflected within True Protection’s service.
John Jarvis was born and raised in Austin, TX where he attended Austin High School before getting his Bachelor of Science at The University of Arizona. John started in the industry as a field technician for ADT, quickly making a name for himself as one of the top technicians in the company with his enthusiasm and attention to detail. While gaining experience as a field tech, it became clear that customer service was not a high priority for many of the bigger companies in the security industry.
Eager to change this, John teamed up with his lifelong friend, Matthew True to co-found True Protection. After overseeing the technical operations of True Protection for several years, John started prospecting for new customers and established himself as a top sales rep in the company. John currently oversees the Austin branch of True Protection, ensuring that the company maintains his commitment to customer service and quality of work.
“Take care of the customers and make their continued satisfaction your priority, and generating new business will take care of itself.”
"My goal is to know that every system True Protection installs is one I'd trust to protect my own family."
An Eagle Scout and graduate of the University of Texas, Brett brings a wealth of experience in sales and leadership to the company. Brett started on the ground floor of the security industry and quickly became a team leader and regional representative and recruiter before cofounding True Protection.
By working at al levels of the homey security industry, Brett learned the importance of providing first-rate, reliable equipment and offering superior customer service. When asked about his goals for True Protection, he responds, “My goal is to know that every system True Protection installs is one I’d trust to protect my own family.”
Landon Duke is a District Manager in sales and is responsible for all vendor relationships. He oversees our partnerships with local home inspectors and insurance companies that trust in True Protection to provide their clients with the best service possible.
Landon is a Texas A&M graduate with a Bachelor Degree in Business Marketing and certificates in Sales and Real Estate. Landon has been in the security industry for seven years and has trained and managed hundreds of interns in the sales department. He strives to provide a great experience to all customers, maintain great customer service, and push True Protection to the forefront of security companies in the nation.
“Hard Work is the cornerstone of our company. We guaranty we will work our hardest to make our customers happy!”
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