WHO WE ARE
True Protection was founded in 2011 by Matthew True, right here in Central Texas. We specialize in home security systems, smart home automation, surveillance cameras, alarm monitoring, and business security — serving customers all across the state of Texas.
We’re not a call center. We’re not a national franchise. We’re your neighbors, and we take that seriously.
OUR STORY
After several years working for large national security corporations, Matthew saw the same problem over and over: customers were being treated like revenue targets, not people. So he built something better.
Armed with a BBA in Accounting from Texas State and an MBA from UNC Chapel Hill, Matthew brought both the business foundation and the hands-on experience to create a company that could go toe-to-toe with the big players — while staying grounded in the values that actually matter. True Protection has grown from local residential accounts all the way to large-scale enterprise installations, but the mission has never changed: service first, sales second.
OUR MISSION
Build long-lasting relationships with our customers through honest work, fair pricing, and technology that delivers real peace of mind. We operate by a strict code of ethical conduct — because without integrity, none of the rest matters.
OUR VALUES
WHAT WE DO
We don’t believe in one-size-fits-all security. Whether you’re a homeowner wanting peace of mind or a business owner protecting your investment, we build a solution around your specific needs — not a pre-packaged bundle.
- Home security systems
- Smart home automation
- Surveillance cameras
- UL-certified alarm monitoring
- Business security solutions
- Enterprise-level accounts
WHAT MAKES US DIFFERENT
We focus on service-minded value rather than sales volume — and that changes everything about how we operate.
- Local vs. national — You’re not a ticket number. You deal with real people who know your name and your system.
- No high-pressure sales — We’d rather earn your trust than rush a sale.
- Transparent pricing — Itemized proposals, no hidden fees, no surprises on your bill.
- Fast, professional installs — Same-day installs available. Our techs walk you through your system before they leave.
- Advanced technology — Commercial-grade systems and smart integrations, with better support than you’d ever get from a national company.
OUR COMMITMENT TO YOU
The relationship doesn’t end when the technician drives away. We’re committed to being available, responsive, and genuinely helpful for the long haul. If something isn’t working right, you can reach us — not a national call center, not an overseas support line. Us.
That’s what integrity at its best actually means. Not a slogan — a standard.
